Case Study - Mobius IBot


 Mobius ibot Demo at Miami Abilities Expo

Chery and I attended the Abilities Expo in Miami, and I filmed Cheryl test driving the Mobius iBot.

We released the videos as a single long form video and we also released 3 YouTube Shorts 

Those short videos performed exceptionally well.  In the screenshot below, you can see the YouTube analytics.

I put those numbers into the value of social media calculator here.

Social Media Value Calculator

You can see the results in the screenshot below.

While this not typical performance it shows the potential value of the content I create.

This did not include any of the additional value created by posts on Twitter, Facebook, or Instagram.