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Case Study - Mobius IBot
Mobius ibot Demo at Miami Abilities Expo
Chery and I attended the Abilities Expo in Miami, and I filmed Cheryl test driving the Mobius iBot.
We released the videos as a single long form video and we also released 3 YouTube Shorts
Those short videos performed exceptionally well. In the screenshot below, you can see the YouTube analytics.
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I put those numbers into the value of social media calculator here.
You can see the results in the screenshot below.
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While this not typical performance it shows the potential value of the content I create.
This did not include any of the additional value created by posts on Twitter, Facebook, or Instagram.